Signs: Inducement / 28 March 2016
Beneath a Waterloo arch I spied an empty Billboard. Fill it with your own message. A sign for your own making.
The sign is bordered by bright lights. I couldn't get far enough away from it to get the vertical lights in. If i did the words Prime Sight would have been clearer. The sign backs onto a wall. Invention, building, design. Is it a contradiction of capitalism that even where there is no capitalism that capitalism is every where; not just elsewhere.
My signs read;
'My life is the struggle'. I have just passed a bust of Mandela beneath which read; 'The struggle is my life': a simple message for activists of any colour. My inversion is not our message but right now, beneath storm clouds, an individualistic one. For myself alone, beaten down by rain, wind, and cold with a hinkling of dehydration. To think i woke feeling so well this morning.
'No inducements'. The electric billboards on the Waterloo escalators are all out. I wish i'd snapped them in their grey uselessness waiting for power, blandishment, a reboot or sale.
'Emptiness Strikes'. I feel a void. Dissatisfaction not a depression. Neither am I anxious for the lights to come on to seek to sell me something. There is another sign I never took a photo of and wish I had. On the side of a building in Tower Hamlets; 'Sorry the lifestyle you ordered is temporarily out of stock'. This seemed redolent of someting then and maybe even more so now. Please fill the void with slogans, fill it full of lifestyles. The space is yours